ARY NEWS : TV Idents

ARY NEWS is one of the leading news channels in Pakistan. The Concept Guy team created a series of TV idents concepts for them based on international days.

Refugee Day ID

Credits: Concept, Design & Animation

Client: ARY NEWS

Description

I applied the idea of utilizing a child’s viewpoint. A child who is living in a down trodden, war affected country. What is his frame of reference on even the most common of elements such as freinds, family, home.

Anti Child Labor ID

Credits: Concept, Design & Animation

Client: ARY NEWS

Description

We applied an abstract stylization to execute this grave concept. The ID took two days to execute

Earth Day ID

Credits: Concept & Design

Client: ARY NEWS

Description

Simplicity is always more fun to depict. It is even more fun if it gets executed well

Budget Day ID

Credits: Concept, Design & Animation

Client: ARY NEWS

Description

This ID conceptually depicted the budgetry process in an abstract stylization. Had a lot of fun working on this ID.

Anti Tobacco Day ID

Credits: Concept, Design & Animation

Client: ARY NEWS

Description

I love working on satire. This ID gave me a chance to totally go wild. One of the few times that I loved working on a creative package.

Beijing Olympics ID

Credits: Concept, Design & Animation

Client: ARY NEWS

Description

This TV Ident was created to highlight the Beijing Olympics. The icons used were custom created in 3D and were infact the actual icons of the Olympics campaign that were modified according to the corporate color scheme of the event.

Kashmir Day ID

Credits: Concept, Design & Animation

Client: ARY NEWS

Description

This ID depicted a pictorial representation of the struggle that the people of Kashmir have been facing over the past 60 years. The approach to use dynamic photographs in a slideshow really brought the struggle in an emotional package

ARY One World Corporate ID

Credits: Design & Animation

Client: ARY NEWS

Description

This was one of my first works at ARY One World. The concept utlitized the brand element ‘One’ into subsequent graphical Idents & its significance. This ID eventually became the signature graphics package for the channel.

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